Our news feature style combines the appearance of a documentary movie with the objectives of a commercial (referred
to by some as a “documercial”). The result is a documentary-like show that sells a product, service or lifestyle,
but in an informative, classy and soft sell way. There's no hard sell "slicing" or "dicing" here (unlike
the ubiquitous infomercial format). MPI has found that to effectively move an audience to
action, long form commercials must possess a strong storyline, top level talent and production quality. This is why our productions
have a smoother, more polished, movie-like finish. By their very nature, they are designed to methodically overcome an increasingly
cynical and wary audience. Unlike most TV spots and infomercials which are usually
hard sell and low brow, our programs use an intelligent, informative, softer-sell approach that appeals strongly to today's
consumers (who are becoming much more sophisticated and cynical/suspicious of the standard formulaic, testimonial-driven,
talking-head approach). |
